Work / Fashion & lifestyle
Sujatra Sarees
From the first online sale to an international launch.
- 589%total sales growth, 90% year on year
- 817%growth in orders, 94% year on year
- 368%increase in total spend
- 26%of customers retained every year
01 / The context
A saree is bought by touch. E-commerce has none.
In the early days of online shopping, buying something as personal as a saree was a risk shoppers were reluctant to take. Sujatra wanted a partner that specialised in starting brands’ digital journeys.
02 / The constraint
The brand had to earn trust online before it could earn sales.
03 / The result
589% total sales growth over four years.
Year-on-year sales from social campaigns grew 81% on Facebook and 72% on Instagram, with YouTube up 2,000%.
“Rohan and his team have been instrumental in building our online D2C business and making it a successful venture and trailblazing it into the international markets.”
Sujatra SareesClient since the first online sale
Ready for the next stage of growth?
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