Work / Health & wellness
Gynoveda
Turning education and intent into scaled acquisition.
- 305%growth in first-time buyers
- 273%growth in search and brand-search volume
- 267%rise in direct website traffic
- 251%organic and direct growth
01 / The context
A regulated category. A high-intent customer. A trust problem.
Gynoveda needed to grow first-time customers in a category where education, confidence and consideration all come before conversion.
Gynoveda is a women’s health platform founded by Dr. Aarti Patil, Vishal Gupta and Rachna Gupta. It offers personalised Ayurvedic healthcare, herbal supplements and wellness kits, bringing traditional Ayurveda together with modern technology.
02 / The constraint
Healthcare advertising rules limit remarketing, so the usual way of following up with interested people was off the table.
03 / The move
Turn one brand film into a sequence.
- Sequence
Replace remarketing with video sequencing: one main film, cut into clips with a purpose each.
- Nurture
Follow the main video with doctor videos and customers’ own stories.
- Open
Use a brand video about symptoms at the top of the funnel to start the journey.
- Empathise
Present the problem and the solution in language that meets people where they are.
- Replicate
Find the sequences that surface likely buyers, then repeat them region by region.
04 / The system
- Symptom video
- Doctor and customer stories
- Sequenced clips
- Conversion campaigns
- Regional rollout
05 / The result
305% growth in first-time buyers.
Average session duration also rose from 1:23 to 2:19 minutes, a sign the audience arriving was more interested, not just larger.
“Team ViralMint took the time to truly understand my business goals and target audience. They crafted a tailored Google Ads strategy for YouTube that not only increased our online visibility but also drove meaningful and relevant traffic to our website. The results spoke for themselves: organic and direct traffic soared, and conversions saw a remarkable upswing.”
Amit SinghVP, Marketing & Growth, Gynoveda
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