Work / Beauty & personal care
Foxtale
Scaling Google spend without paying for it in efficiency.
- 200%increase in overall ad spend, with ROAS up 10%
- 6×brand visibility and reach
- 3×traffic
- 2.5×order volume
01 / The context
More budget usually buys worse returns.
Foxtale wanted to scale its Google Ads campaigns efficiently while maintaining or improving its return on ad spend.
Foxtale is a premium skincare brand with formulations built around skin-friendly ingredients, made cruelty-free, with specialised products for different skin types.
02 / The constraint
Spend had to grow several times over while the return on it went up, not down.
03 / The move
Rebuild the account so scale has somewhere to go.
- Restructure
An account audit led to separating campaigns and taking assets out of Performance Max, with display ads run separately for control over each creative.
- Diversify
Display, Discovery, Search DSA and Shopping campaigns launched side by side, with budget moved to whatever performed.
- Expand
A brand keyword list added to Performance Max pushed it to find new customers beyond people already searching for Foxtale.
04 / The system
- Account audit
- Campaign structure
- Display and Discovery
- Search and Shopping
- New customers
05 / The result
- 200%increase in overall ad spend, with ROAS up 10%
- 6×brand visibility and reach
- 3×traffic
- 2.5×order volume
- 9%growth in average order value
Spend rose by 200% while return on ad spend improved by 10%.
“ViralMint has played a crucial role in our online growth. The amount of effort they have put in is simply outstanding. The capable team had a strategic approach to every challenge, which has helped us achieve remarkable growth in terms of ad spends and ROAS. We look forward to growing together for years to come.”
Ashish MishraDirector, Performance Marketing, Foxtale
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