Work / Beauty & personal care
Adil Qadri
From a loyal following to new-to-brand growth at scale.
- 170%increase in ROAS
- 125×conversion volume
- 800%increase in ad spend
- 45%more new-to-brand customers
01 / The context
A brand people loved, ready to scale as a business.
Adil Qadri wanted to scale at the business level and needed a way to do it while maintaining or improving revenue.
Adil Qadri is a premium fragrance brand. Its scents are blended from high-quality ingredients sourced from different regions, for people who want something distinctive.
02 / The constraint
New customers cost more to win than returning ones, and the return still had to hold.
03 / The move
Split the audience, then give each part its own job.
- Segment
Discovery campaigns split by audience: website visitors, past purchasers, add-to-cart users and prospects.
- Create
New creatives built to catch a visitor’s eye and point it at the product.
- Prospect
A prospecting campaign for new customers, run in two versions: one with assets, one from the product feed.
- Scale video
After a single-video test, in-stream and in-feed video grew to nearly 35% of the account budget within two months.
04 / The system
- Segmentation
- Discovery
- Prospecting
- Video
- Remarketing
05 / The result
- 170%increase in ROAS
- 125×conversion volume
- 800%increase in ad spend
- 45%more new-to-brand customers
- 3×ROI maintained for the business
Discovery campaigns took spend up 800% and ROAS up 170%, with the cost of acquiring a customer down 40%. Video then delivered 100× revenue and 110× conversions, split 55% remarketing and 45% new customers, with a 3× ROI held at business level.
“It’s been only a few months that we have associated with ViralMint, and within this short time they have done an outstanding job. The number of conversions has simply skyrocketed ever since ViralMint has taken over. Achieving 110× growth within a few months is some feat.”
Adil QadriFounder & CEO, Adil Qadri
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